Project Description
Being the client’s 1st TV ad , the brief required an intensive research.
The client wished to portray a light, airy characteristic to its developments, playful and family orientated. the choice to use origami animation provided the lightness and playfulness elements, while the growth process in content delivered the message – family, continuity, secure future.
The ad was well received in the local media and return showed in market success.
Y.H.DIMRI
