Automotive Visualisation: Cinematic Customise AR & VR
Both advertising and marketing within the automotive industry share challenges of true UX creation (on+off selling point) alongside physical and line resource limitations.
New technologies from the visualisation world are now providing the solutions. The likes of UE4 software allow car manufacturers, distributers and sellers an affordable, exciting and very effective way to create a truly immersive, 3D ,interactive game experience for potential buyers.
From advert-like cinematic shots to fully immersive VR and AR app and game , this is the ultimate 21st century new digital show room experience.
Staying ahead with technology applications in visual graphics we used Unreal Engine 4 to create an automotive trailer based on a BMW model.
The UE4 allows for infinite possibilities in terms of visualisation use, timescale, products and resources. From cinematic motion to customised interactive game ,VR and AR all made possible and exciting with this engine.
This is where the industry is going so expect more immersive thrilling productions to come.